Published FinGo case study

Less time at the bar

A payment project at Joe’s Bar East in the Etihad Stadium.

FinGo’s published stadium case study describes work with hospitality operator F3 for Manchester City Football Club. FinGo was introduced at Joe’s Bar East, a venue for season ticket holders, to support food and drink purchases.

The project also produced purchase information that could inform membership and loyalty initiatives. The results published for this project included enrolment by 41% of the target audience, increasing registration from one match to the next, and payments reported as 30% faster than contactless.

Published project results

• 41% of the project’s target audience registered
• Fan enrolment increased across matches
• The project reported payments 30% quicker than contactless